Research: Genre In Music Videos

Magazine Advert

Magazine Analysis 

Magazine adverts are used to promote either the artist and the album or the single being sold. Which is why the advert needs to be eye catching so that it can appeal to the audience.
All magazine adverts are usually in portrait form however there have been a few that are landscape.

Conventions of a magazine advert:

·       Artist name

·       Album/song name

·       Image of the artist

·       Release date

·       Where you can purchase it

·       Brief information on album

·       Record label name/ logo

·       Reviews on the album/ single

·       Social media links

·       Tour dates

·       Font, font style and colour all link and consistent

Magazine advertisement advantages and disadvantages

Advantages:

·       Specifically targeted: specific magazine titles appeal to specific target groups more so than a newspaper advert.

·       Long Life: magazines have a longer “life” than newspapers; they sit about in doctor’s waiting rooms, magazine racks and with collectors.

·       Pass-on readership – people may pass magazines on to their friends and family which will increase exposure of your advert

·       Status – some magazine titles are well respected in their field, so an advertisement in these will increase your product/service’s prestige by association.

Disadvantages:

·       Deadlines months in advance – magazines often require the adverts to be submitted weeks or months in advance. This means you have to ensure your marketing strategy is in place well in advance. It also means that testing adverts can be a lengthy process!

·       Cost of testing – colour artwork can be more expensive, so small tests are often uneconomical

·       Regional testing – can’t often be done as magazines area often national

·       Graveyard – your advert runs the risk of being shovelled into the graveyard of adverts in the back of the magazine unless you pay for premium positioning.

Background History on Magazines:

The one of the first magazines was Erbauliche Monaths Unterredungen, a literary and philosophy magazine, which was launched in Germany.  

The Gentleman’s magazine, first published in 1731, in London was the first general-interest magazine.

Edward Cave who edited The Gentleman’s Magazine under the pen name “Sylvanus Urban” was the first to use the term “magazine”, on the analogy of a military storehouse.

Digipak Analysis

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Digipak is a style packaging which is often used for CD singles or special editions of CD albums.

Digipaks typically have a gatefold (book style) paperboard or card stock outer blinding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic digipak.

Digipaks are used as a marketing tool to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music.

Typically the front of the digipak will have either the artist on it or some aspect of what the artist represents and what their genre is. Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist and thus selling the artist and encouraging costumers to buy and listen to their music. Also for some fans of the artists owning a digipak establishes their loyalty to that specific artist.

The incentives are extras added to the CD/DVD in addition to the actual disk and its case with front and back covers. It will include: front, back, spine
and at least four additional panels.

The additional panels will be on one of or some of the following:
Membership postcard/ flier
Lyric section
Disk impression
Brand info section/ booklet
Free image/ poster / set of posters


Information on digipaks:
• They normally have a gatefold like a book
• The outer packaging is made of card/paper and the inner packaging is made of plastic
• They are normally used on special editions and albums
• More vulnerable and likely to wear than average cases
• They became popular with artists and record labels in the early 2000s