Digipak is a style packaging which is often used for CD
singles or special editions of CD albums.
Digipaks typically have a gatefold (book style) paperboard or card stock outer blinding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic digipak.
Digipaks are used as a marketing tool to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music.
Typically the front of the digipak will have either the artist on it or some aspect of what the artist represents and what their genre is. Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist and thus selling the artist and encouraging costumers to buy and listen to their music. Also for some fans of the artists owning a digipak establishes their loyalty to that specific artist.
The incentives are extras added to the CD/DVD in addition to the actual disk and its case with front and back covers. It will include: front, back, spine
and at least four additional panels.
The additional panels will be on one of or some of the following:
Membership postcard/ flier
Lyric section
Disk impression
Brand info section/ booklet
Free image/ poster / set of posters
Information on digipaks:
• They normally have a gatefold like a book
• The outer packaging is made of card/paper and the inner packaging is made of plastic
• They are normally used on special editions and albums
• More vulnerable and likely to wear than average cases
• They became popular with artists and record labels in the early 2000s
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