Magazine Advert

Magazine Analysis 

Magazine adverts are used to promote either the artist and the album or the single being sold. Which is why the advert needs to be eye catching so that it can appeal to the audience.
All magazine adverts are usually in portrait form however there have been a few that are landscape.

Conventions of a magazine advert:

·       Artist name

·       Album/song name

·       Image of the artist

·       Release date

·       Where you can purchase it

·       Brief information on album

·       Record label name/ logo

·       Reviews on the album/ single

·       Social media links

·       Tour dates

·       Font, font style and colour all link and consistent

Magazine advertisement advantages and disadvantages

Advantages:

·       Specifically targeted: specific magazine titles appeal to specific target groups more so than a newspaper advert.

·       Long Life: magazines have a longer “life” than newspapers; they sit about in doctor’s waiting rooms, magazine racks and with collectors.

·       Pass-on readership – people may pass magazines on to their friends and family which will increase exposure of your advert

·       Status – some magazine titles are well respected in their field, so an advertisement in these will increase your product/service’s prestige by association.

Disadvantages:

·       Deadlines months in advance – magazines often require the adverts to be submitted weeks or months in advance. This means you have to ensure your marketing strategy is in place well in advance. It also means that testing adverts can be a lengthy process!

·       Cost of testing – colour artwork can be more expensive, so small tests are often uneconomical

·       Regional testing – can’t often be done as magazines area often national

·       Graveyard – your advert runs the risk of being shovelled into the graveyard of adverts in the back of the magazine unless you pay for premium positioning.

Background History on Magazines:

The one of the first magazines was Erbauliche Monaths Unterredungen, a literary and philosophy magazine, which was launched in Germany.  

The Gentleman’s magazine, first published in 1731, in London was the first general-interest magazine.

Edward Cave who edited The Gentleman’s Magazine under the pen name “Sylvanus Urban” was the first to use the term “magazine”, on the analogy of a military storehouse.